Privacy Policy

The purpose of this Privacy Policy is to provide you, hereinafter referred to as the “Visitor” or “Data Subject,” with detailed information about the processing of your personal data by us, hereinafter referred to as “VERANA” or the “Data Processor.”

We will describe: What types of your personal data we process and what we do in processing your personal data.

We will determine: The purposes for which we process your personal data and the legal grounds we rely on.

We will explain: What rights you, as a Data Subject, have and what you need to do to exercise those rights.

VERANA encourages you to carefully read this Privacy Policy to understand how we process your personal data when you visit our website, register your individual account with us, subscribe to our newsletter, communicate with us through specified means and communication channels, or make purchases in our online store at www.verana-shop.com, hereinafter referred to as the “Website.”

This Privacy Policy is a user-friendly explanation of our data processing practices, divided into various sections for ease of navigation:

INTRODUCTION

VERANA values your privacy and the confidentiality of your personal data. That is why we process your personal data in strict accordance with Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 (General Data Protection Regulation or “GDPR”). Our Privacy Policy is supplemented by our Cookie Policy, which specifically concerns the processing of your personal data through automated means such as cookies, web beacons, and social plugins. This Privacy Policy also refers to our Website Terms and Conditions, which describe the terms of services we offer through our website.

We regularly review and update our Privacy Policy to ensure it complies with the latest standards and developments in personal data protection and reflects any changes in applicable laws and regulations, including those related to data protection, consumer rights, and e-commerce.

PROCESSING OF YOUR ACCESS DATA

When you visit our Website, our web server automatically stores a server log file that includes your IP address, unique device identifier (UDI), HTTP status code, the operating system (OS) of your device, the date and time of your request, as well as the name, location, and size of the requested files—collectively referred to as “access data.” We process your access data solely to ensure the smooth functioning of our Website and a flawless user experience of its core features. We process access data to protect our legitimate interests in maintaining a high-quality online presence for our brand, content, and products. If you consent to the processing of your access data for other purposes, please refer to our Cookie Policy, which specifically concerns the processing of your personal data through automated tools such as cookies, web beacons, and social plugins.

PROCESSING YOUR PERSONAL DATA FOR ACCOUNT REGISTRATION

If you register an account with us through our Website, we will process your first name, last name, email address, phone number, and address details. Registering an account is entirely voluntary. You are not required to have an account to make a purchase in our online store. We will process the personal data you provide during registration in order to maintain your account, ensure secure access, and offer you additional features available to account holders, such as writing reviews, viewing order history, managing a wishlist, receiving referral discounts, and more. We will process your registration data based on your explicit consent. You may withdraw your consent and delete your account at any time by contacting us via email at info@verana-shop.com.

PROCESSING YOUR EMAIL ADDRESS FOR NEWSLETTER DISTRIBUTION

If you subscribe to our newsletter, we will process your email address. Subscription is completely voluntary. We will use your email to send you our newsletter containing useful information about our products, new releases, sales, promotions, events, and other relevant updates. We will process your email address based on the explicit consent you give when subscribing—either by entering your email into the subscription form on our Website and clicking "subscribe," by checking the consent box during account registration, or by clicking the relevant link in your account menu and following the subscription instructions. You can withdraw your consent and unsubscribe at any time by clicking the "unsubscribe" link at the bottom of any newsletter. Your email address will be removed from the mailing list immediately.

PROCESSING YOUR PERSONAL DATA TO ESTABLISH CONTRACTUAL RELATIONSHIPS

When you place an order in our online store, we collect your personal data—such as your first and last name, email address, phone number, billing and shipping addresses—via the required and optional fields of our online order form. We use the required information to initiate and fulfill a contract with you and to complete your order. This processing is based on our need to fulfill our contractual obligations resulting from your purchase. You may also provide optional information to enhance your shopping experience. We process such optional data based on your explicit consent, which you grant by voluntarily filling out these fields. You can withdraw your consent and remove this optional data at any time via your account settings.

PROCESSING YOUR PERSONAL DATA FOR PAYMENT PROCESSING

If you make a payment through our online store, we may collect additional personal data—such as your bank account number, payment provider account number, bank/payment card number, expiration date, and security code (CVV/CVC), depending on the payment method selected. This data is processed based on our need to fulfill the purchase transaction. We will use and share your personal data with the selected bank or payment provider for the purpose of processing your payment. If your data is collected directly by the bank or provider (e.g., via their integration on our Website or on their own site), it will be processed according to their respective privacy policy.

PROCESSING YOUR DELIVERY ADDRESS TO SHIP YOUR ORDER

If you choose to have your purchased item delivered to your delivery address, we will additionally process your delivery address when you place an order in our online store. This processing is necessary to fulfill our obligations under the purchase agreement. We will use and share your name, surname, delivery address, email address, and phone number with our selected regional delivery partner for domestic and international parcel services, in order to fulfill your order. Our delivery partner may contact you via email or phone to notify you of the upcoming delivery and arrange a suitable date and time.

PROCESSING YOUR PERSONAL DATA FOR COMMUNICATION

If you contact us via email at info@verana-shop.com, call our hotline at +37128397100 (WhatsApp), or message us via social media, we may collect the personal data you voluntarily provide during the communication—such as your name, surname, email address, phone number, and social media profile data. We will process this data for the purpose of registering and handling your comment, inquiry, request, or complaint. If you contact us to leave a comment or ask a question, we will process your data based on your explicit consent, given through your voluntary communication. If your communication involves a complaint or a service-related request, we will process your data to protect our legitimate interests—ensuring high service standards, customer satisfaction, compliance with our contractual obligations, or preventing fraud and extortion.

PROCESSING YOUR PERSONAL DATA ON SOCIAL MEDIA PLATFORMS

We are present on various platforms, such as Facebook, YouTube, Twitter, Instagram, Pinterest, LinkedIn, and Spotify, to engage with customers and share information about our products, launches, promotions, campaigns, and events. When you visit our social media channels, your personal data may be automatically collected by the platform, depending on your individual privacy settings. We recommend reviewing the privacy policies of each platform to understand how your data is handled.

ENSURING THE SECURITY OF YOUR PERSONAL DATA

VERANA applies various organizational, technical, and technological measures to ensure the security, integrity, and confidentiality of your personal data—whether processed by us or by authorized third parties. Despite reasonable efforts, we must emphasize that no internet transmission, website browsing, or online account use is ever completely secure.

TRANSFER OF YOUR PERSONAL DATA TO THIRD COUNTRIES

VERANA cooperates with service providers that may use servers located outside the EU or EEA. Usually, providers process your personal data on servers located near the access location. When accessing our website from the EU/EEA, it is reasonable to expect that data will be processed within the EU/EEA. However, in some cases, it may be processed on servers outside the EU/EEA, where data protection standards might not align with GDPR. To ensure GDPR-compliant processing, we rely on Standard Contractual Clauses (SCCs) approved by the European Commission.

EXPLANATION OF YOUR RIGHTS AS A DATA SUBJECT

If we process your personal data, you, as a data subject, have the following rights regarding the processing of your personal data:

Right to clear information: You have the right to receive clear, transparent, and understandable information about what personal data we collect, use, access, or otherwise process.

Right to access: You can request confirmation of whether we process your personal data. If so, you are entitled to receive a copy of your personal data and the following information:
1. The purpose of processing;
2. The categories of personal data processed;
3. The recipient(s), including those in third countries, and safeguards used for such transfers;
4. The duration of data storage;
5. The source of the data if it was not provided by you;
6. The existence of automated decision-making, including profiling, and relevant details;
7. Information on other rights listed below.

Right to rectification: You may request correction or completion of inaccurate or incomplete personal data without undue delay. You can also edit your personal information via your online account, where applicable.

Right to erasure (“right to be forgotten”): You may request deletion of your personal data without undue delay in the following cases:
1. The data is no longer necessary for the purposes it was collected for;
2. It was processed unlawfully;
3. It must be deleted to comply with a legal obligation;
4. It was collected from a child in the context of information society services;
5. You withdraw your consent and no other legal basis applies;
6. You object to the processing: and no overriding legitimate grounds exist, or for direct marketing purposes.

Right to lodge a complaint: You may file a complaint with the Data State Inspectorate (11/13-15 Blaumaņa Street, Rīga, LV-1011, Latvia, phone: +371 67 223 131, email: info@dvi.gov.lv) if you believe we are processing your data unlawfully.

CONTACT INFORMATION

If you would like more information about the processing of your personal data, feel free to contact us:
SIA Verana
Registration No.: 40103580920
Address: Rīga, Ledurgas iela 3/4, LV-1034, Latvia
Email: info@verana-shop.com
Phone: +37128397100 (WhatsApp)

We will respond to your request, inquiry, or complaint as soon as reasonably possible or as required by law.